Google Analytics Enhanced eCommerce - Web Usage Statistics and Market Share

Websites using Google Analytics Enhanced eCommerce

Description of Google Analytics Enhanced eCommerce: Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.

Google Analytics Enhanced eCommerce is used by 1.39% of websites in the Analytics category.

Personal Finance is the most popular main category among the websites using Google Analytics Enhanced eCommerce.

Personal Debt is the most popular subcategory among the websites that are using Google Analytics Enhanced eCommerce.

The technologies that are most often used together with Google Analytics Enhanced eCommerce are Google Font API, Google Analytics, jQuery, Google Tag Manager, YouTube, Cloudflare, IIS, jsDelivr, reCAPTCHA, Microsoft ASP.NET.

Our AI based recommender engine (trained on 100 million data points) suggests that websites using Google Analytics Enhanced eCommerce may also be interested in using these other technologies: PrestaShop, Adobe ColdFusion, CFML, Segment, Bigcommerce, Statcounter, Dojo, WooCommerce, Sift, ZURB Foundation.

Top IAB Industry Verticals using Google Analytics Enhanced eCommerce

Top 10 technologies that are most often used together with Google Analytics Enhanced eCommerce

Technologies that are most interesting for website using Google Analytics Enhanced eCommerce, as determined by our AI recommender

Distribution of domains using Google Analytics Enhanced eCommerce over IAB1 verticals

Introduction to Google Analytics Enhanced eCommerce

Google Analytics Enhanced eCommerce is a tool that allows website owners and online retailers to track and analyze user behavior throughout the entire shopping experience. This technology provides detailed insights into customer behavior, including how users interact with product pages, add items to their cart, and complete transactions. With Enhanced eCommerce, businesses can gain a better understanding of their customers and make data-driven decisions to improve their online sales.

Practical Applications of Google Analytics Enhanced eCommerce

- Track and analyze customer behavior on an eCommerce website to identify key performance metrics such as conversion rates, average order value, and product performance.
- Identify customer segments based on demographics, behavior, and purchase history to personalize marketing campaigns and improve customer retention.
- Optimize the user experience by identifying and addressing pain points in the customer journey, such as checkout abandonment or low product engagement.
- Conduct A/B testing to measure the impact of different website design, marketing, and pricing strategies on key metrics.
- Monitor and evaluate the effectiveness of different advertising and promotional campaigns to optimize marketing spend and ROI.

Benefits and Advantages of Google Analytics Enhanced eCommerce

- Provides detailed insights into the customer journey on an ecommerce website
- Tracks all stages of the buying process, from product views to purchases
- Offers data on product performance, including best-sellers and top revenue-generating items
- Helps identify areas for improvement in the sales funnel, such as high cart abandonment rates or low conversion rates
- Provides metrics on customer behavior, such as average order value and time spent on site
- Enables segmentation of customer data for personalized marketing and remarketing campaigns
- Allows for easy integration with other Google products, such as AdWords and Data Studio.

Distribution of domains using Google Analytics Enhanced eCommerce over IAB2 verticals

Most popular websites using Google Analytics Enhanced eCommerce

Less popular websites using Google Analytics Enhanced eCommerce

Distribution of domains using Google Analytics Enhanced eCommerce over 1 million most popular domains

Distribution of domains using Google Analytics Enhanced eCommerce over domain ages

The average age of websites using Google Analytics Enhanced eCommerce is 10.1 years.

The average page rank (measure of backlink strength) of websites using Google Analytics Enhanced eCommerce is 2.28.

5 technologies that are less often used together with Google Analytics Enhanced eCommerce